Why Interior Designers Should be Using Pinterest To Grow Their Brand

By Susie Longmire

If you're an interior designer, or an interior photographer, chances are you've got a portfolio full of beautiful images that show off your work in the best possible light. But what happens to those images after they've been used on your website or in a brochure? 

There's no reason for your stunning interior photography to go to waste! Pinterest is a great platform for repurposing your imagery, driving traffic to your website, and dramatically increasing your brand awareness. 

Pinterest is an invaluable tool for anyone who is looking for information or inspiration on any topic, including interior design and home inspiration. If you're not already using Pinterest to showcase your interior design work, you're missing out on a huge opportunity to reach a wide audience!

Stephen Karlisch Pinterest page

What many people don't realize is that Pinterest is actually a search engine platform. After Google and YouTube, it's the third-largest search engine. When used effectively, Pinterest can be a powerful tool for driving traffic and generating leads. For example, you can create pins that link to your website or blog, or you can create pins that link to your other social media accounts. You can also drive traffic to lead magnets to grow your email list. 

With its vast potential reach and its visual nature, Pinterest is perfect for showcasing your interior design portfolio. In addition, Pinterest is a great platform for sharing interior design or photography tips and tricks, which can help to build your reputation as an expert in your field. So if you're not already using Pinterest to promote your business, now is the time to start!

Unlike most social media platforms, which are built around quick hits of content that quickly disappear into the ether, Pinterest is designed for users to pin and save images that they find interesting or visually appealing. This has given rise to a platform that is rich in interior projects, home decor inspiration, and DIY projects. 

Because users are constantly adding new pins to their boards, the content on Pinterest has a very long shelf life. In fact, it's not uncommon for pins to continue to be popular years after they were first posted. This makes Pinterest an extremely valuable platform for design businesses and brands that are looking to reach a sustained and engaged audience. 

Here are some tips on how to grow your Pinterest account:

1.

Make sure you have high-quality, Pinterest-optimized images.

2.

Pin images regularly, and include keywords in the pin titles and descriptions.

3.

Use Pinterest analytics to track your progress and see what's working well.

4.

Use an approved Pinterest scheduler such as Tailwind to schedule out your pins and further your growth

through Tailwind Communities.

5.

Upload regular idea pins to increase your following and widen your reach.

(Hot tip: You can repurpose your Instagram reels as Idea Pins - they are the optimal size!)

Here are some graphic statistics of how we saw our Pinterest audience grow over the past 15+ months.

In early 2021 our Pinterest page was being seen about 10k times, 22 outbound clicks to our site, followed by 220 and in the low 200 engagements per month. Not very impressive, right? In a little over a year we have grown our following almost 4 times, our pins are being seen at an impressive 12 times more than before sometimes up to 250k, and outbound clicks to our site has grown 12 times the amount every month. Our website analytics are showing Pinterest traffic at 7 times the amount than from Instagram. Combined with our other content out there we are seeing our visits grow in the upper thousands each month. Are we getting clients directly from Pinterest? Indirectly, YES! Why? Because Pinterest is a major extension to building our brand through the SEO (Google analytics are HUGE!) to influence interior design around the world. How? Through imagery utilizing the tips mentioned above. Our clients are always credited which helps their SEO and some are now saying they are seeing massive exposure from our imagery more than any others. We know Pinterest is a major piece of the puzzle and these SEO efforts are paying off for us as well as our client. The high end brands are all over Pinterest for the same reason, and if you have product to sell then Pinterest is a must.

We hope this will inspire you to start using Pinterest to help build your brand exposure and showcase your work!

And please check out our Pinterest page.

Pinterest Statistics for Stephen Karlisch Photography Pinterest page from when we started 2/21 to 7/22.

Using Pinterest will ensure your interior photography is working hard for you - even after it's been used in your portfolio or marketing materials. Consider this evergreen marketing for years to come!

Pinterest is a powerful tool that can help you attract new clients and grow your reach - so make the most of it! 

If you would like assistance with your Pinterest growth you can find Susie here.