Celebrating the Best Designers of Dallas - 2023 Paper City Design Awards

The winners of the 2023 Paper City Design Awards in Dallas were recently announced, and I am delighted that several of my design clients made it to the list! It's an honor to witness their hard work and dedication get recognized.

The 2023 Paper City Design Awards honors outstanding projects by the best interior designers and architects in Dallas and Fort Worth. The winners were selected from hundreds of submissions in 21 categories, and their projects represent the very best in Dallas.

WINNERS

Singular Space: Bath - Laura Lee Clark Interior Design.

Singular Space: Dining Room - Pickering House Interiors.

Singular Space: Living or Great Room, Entertainment, Recreation and Media Room - Chad Dorsey Design with additional recognition for Blume Architecture.

HONORABLE MENTIONS

Residential Landscape Design - Melissa Gerstle Design.

Residential Interior Design Under 3500 Square Feet - Heidi Arwine Interiors.

Singular Space: Living or Great Room, Entertainment, Recreation and Media Room - Laura Lee Clark Interior Design.

Use of Small Space - Powder Bath, Bar, Laundry, Foyer - Janet Gridley Design.

Congratulations to the winners at the 2023 Paper City Design Awards in Dallas! It's always a treat to see local designers and architects come together to showcase their incredible talents.

All interior photographs by Stephen Karlisch.

See all of the winners of the 2023 Paper City Design Awards here

Chad Dorsey Design with additional recognition for Blume Architecture.

Creative Focus: Claire Crowe
 
 
Photo portrait of designer Claire Crowe
 
 

I first heard of Claire years ago when a stylist wanted me to throw a couple of fireplace screens in my car and drive them up to Oklahoma City for a shoot. That sent me down to pick up the screens at Claire's studio in the design district and I was blown away by her talent, operation and her personality. We discussed shooting something together for a long time but finally made it happen in 2023. Claire's studio has a couple of faux fireplace setups to display her screens, and the challenge was to make it look like it wasn't in her office environment. A little light trickery from me and a lot of help from stylist Heidi Adams created a couple of vignettes that sold the right vibe. I'm really happy with how this all turned out, and working with people you enjoy is always a plus! 

I had wanted to put a Creative Focus blog post up about Claire because she is a local artisan and Claire's designs are instantly recognizable.  We love to see our community support one another.  Heidi Adams, the stylist on that firescreen shoot, used some of Claire's screens for props in a home shoot and was excited to hear the homeowner purchased the screens.  Our circle is small in this local market and we hope to see us all support and thrive together.

 
 
 

Interior Designer: Tori Rubinson; Stylist: Melanie McKinley

 

HOW IT ALL BEGAN

Claire Crowe was inspired to create something original and compelling for her own home. Armed with a sketchbook and an idea, she set off on a creative journey which led her to create one of America’s premier metalwork design companies more than a decade ago. Since then, her designs have been incorporated in many living spaces, both residential and commercial, often adding a layer of luxury to the fireplace or walls that needed a touch of sculptural beauty and intrigue.

Her goal is to continue creating handcrafted, American-made pieces that honor nature and gain beauty and character as they age.

 
 

Interior Designer: Tori Rubinson; Stylist: Melanie McKinley

 
 

What is the mission of your company?

Our mission is to design with both a modern and timeless sense of creation and strive to use ancient craft techniques in fresh new ways. Since 2010, we have specialized in artisan metalwork designs for the home. Inspired by the enduring expressions of nature and the inherent beauty of metals, semi-precious gemstones and hand blown or cast glass, the collection honors nature's most exquisite forms: butterflies, insects and quirky earthly shapes such as a curled leaf or a speckled egg. 

What’s new this year?  

We're working on a collection of new lighting for 2023. Our lights will be locally designed and built in Texas. We're responding to our design community's request for lighting that can be customized in size, scale, material and finish. We are also working on pieces that incorporate antiqued, blown and cast glass.

If you could select one design styles from history to be popular again, which one would it be? 

I love the exuberance of the art deco period, particularly the ironwork of Edgar Brandt. His work has this timeless quality, as though it might have been completed recently.

What advice would you give yourself at 20? 

Use the sun screen! 

If you need inspiration for a design project, what do you do first? 

Flip through old art books or other sources of visual inspiration I've collected, and then sleep at least twelve hours. Clarity comes the next day. 

What would you say is key in selecting a photographer for your projects? 

The key is working with someone who understands my brand. I want our pieces to play a role in those spaces where people make memories unwinding, connecting or just being. The photographer needs to see this spirit - this intent to honor the places where people gather. Often it's the fireplace.

What is your business philosophy or motto? 

There's nothing more important to us than living well at home, taking the time to unwind and connect with the ones we love.  Our collection is designed with that in mind because it's the small daily practices that make all the difference. 

If you weren't an interior designer, what would your profession be? 

A writer. But I would miss working with my hands. 

Why did you choose design?  

Design found me. I saw a void in the marketplace for compelling fire screen designs and set out to make two for my own home. More than a decade later, I’ve designed dozens and the idea stack continues to grow.

How would you define your work in three words? 

Innovative, organic and artistic.

What modern design trend makes you cringe? 

Imported products that are essentially copycats of emerging designer's work. I’m also not sure about fringe on sofas again.

What is one thing no one knows about you? 

I’m obsessed with plants. I need a bigger home to accommodate all the plants I would like to live with. 

What are some of the podcasts you listen to and why? 

Making Sense for existential ponderings; Art Juice for creative inspiration; and Prof G for news and economic insights. 

A book that everyone should read? 

The Untethered Soul

What’s inspiring you in life (in the industry) right now? 

Freedom. Rigid, stark lines are softening and freedom to do what makes you smile is in style again. Minimal or maximalist, it's all a go.

Screen Designs: Claire Crowe
Claire Crowe Collection website
Instagram
Facebook

Stylist – Screens photoshoot: Heidi Adams
Heidi Adams website
Instagram

Interior Designer: Tori Rubinson
Tori Rubinson Interiors website
Instagram

Stylist: Melanie McKinley
Instagram

We would love to feature your creative talents from our industry on our award-winning blog. Shoot us an email at hello@stephenkarlisch.com to find out how.

 
 
Using Florals for Interior Photography

Interior Designer: Tori Rubinson; Stylist: Melanie McKinley
All photographs: Stephen Karlisch

Floral arrangements are so critical when styling interiors for photography. Look through Instagram or the latest shelter publications and you’ll see that the most successful and stunning rooms have some sort of flowers, branches or greenery. Florals are so key to a room’s styling, making a space look fresh and literally alive, even if they aren’t the first thing you focus on when looking at the photo. But there’s a balance between the florals and your interiors. The photos are being taken to show your work in the best way possible, so you don’t want to distract from that with a fussy or over-the-top display. Here are some of the guidelines for florals – and be sure to scroll down for some amazing Instagram accounts to follow for inspiration.

Do You Need a Floral Stylist?

There are three ways you can work with florals for a photo shoot. First, there are interior stylists who are really good at designing floral arrangements. Be sure to ask to see some of their work before you hire them, of course, but having one person to help with all of the styling is going to make things easier. Or you can work with an interior stylist and a floral designer as a team. If you’re really good at putting together arrangements, then you can take on that role, of course. I know of at least three top designers who took courses in botanical arrangements to ensure they could do that for their photos and clients. But remember that you’re already going to be playing several roles during a photo shoot – art director, furniture mover, photo approver – so you may be adding more stress than you need. The key is to get someone who not only understands that the florals need to be gorgeous in the room, but that they also need to create the balance and symmetry that photos need. 

Styling Tips

The most important thing to remember is that whatever plants, flowers, or greenery that you bring into the room are there to add life and enhance the look. They are not meant to be the focus. That’s why you’ll see vases of blooms in a single color – they complement the decor and don’t become the center of attention. 

When you do the walkthrough with the photographer and stylist (and/or florist), decide which angles are going to be shot, and capture them with quick photos, even on your phone. You can then look at those photos and decide where florals are needed.

You can use arrangements to hide something (like a switch), to fill a “blank” area in the photo, or to balance a surface. Knowing the size and shape of what you need will also help you decide on what type of flowers, branches or plants you may need. For example, you could use a small tree in a corner that seems bare. You can use a small arrangement on top of a stack of books to make a more vertical line. Use your arrangements in strategic ways.

And select the type of flowers and plants based on your decor style. A more formal room may need a more artistic arrangement, whereas a boho room may look best with a relaxed grouping of natural flowers.

Finally, if you or an interior stylist will be creating the arrangements, be sure you use a local wholesale florist. Because you are considered a trade, you can get much better pricing that way. Order your flowers ahead of time, too, so you get exactly what you want and so they’re as fresh as possible.

Current Trends

Floral trends come and go – remember the ficus tree that seemed to be in every shot for a while? And the fiddle leaf is almost oversaturated now. Here are the trends that are hot today:

Branches. We’ve seen these for a while, but they aren’t going anywhere. In fact, arrangements of branches have only gotten bigger…literally. These work best in large rooms, to the side of the photo, or when they almost blend into the background. They also can “date” your photo, meaning you can use branches of fall leaves if you want to have your photo considered for an autumn issue. Or flowering branches can make a spring-like statement. The key is to let them arch the way they would as they grow. Don’t force them into positions that look unnatural.

Dried Flowers. We’re not talking about faux looks or strange potpourri types of botanicals. Today’s look is inspired by Parisian markets, so you see more lavender, eucalyptus, and small pampas grasses. Single stems are popular, as well as tied bouquets, and you see a lot of dried grasses mixed with fresh cut flowers, too. 

Single Colors. This look has been on-trend for a long time, and there’s a reason. Bouquets with a lot of color are distracting and will distract from your amazing interior design. They also can make the room look fussy or too busy. This subtle arrangements of one color are complementary to the room, and almost blend into the background. The photo’s viewer will still subconsciously take in the flowers and plants, but it won’t be what they focus on. You can go with a bit of an ombre look with subtle variations of pink, for example, but be careful that it isn’t distracting.

Go Natural. Natural flowers are the go-to today. So instead of tight formal roses, you’ll see wild or rambler roses. Dahlias are having a moment, and so are peonies, ranunculus, poppies and long streams of ivy. The idea is to have loose arrangements that look like they were just plucked from the garden. In those natural arrangements, you want to only use one variety of flower at a time. So a loose bouquet of hydrangea, or a couple of stems of poppies in a small vase. If you do put several varieties together, follow the one-color rule.

Some of our favorite stylists offer some insight into their process of designing with florals:

Jenny O'Connor @jennyoconnorstudio

“I like the floral that is right for the space and the shot. Sometimes that’s fluffy and fussy and sometimes that’s lean and sculptural. It all depends on the space and where the camera is. And a lot of getting a great floral moment comes down to choosing an appropriate vessel for what you want that floral to achieve for the shot.

Maybe this illustrates the difference? But the first I chose the vessel and directed what we wanted here (tall and shapely and wild) and the second I actually did the floral for (the opposite).”

Photography: Stephen Karlisch; Interior Design: Strike by Chad Dorsey; Coco & Dash; Laura Lee Clark

Styling: Jenny O’Connor


Anita Sarsidi anitasarsidi.com

“My floral style tends to be something a bit natural in the room so it doesn’t take center stage but complements the interior and enhances the room.”

Styling by Anita Sarsidi for Mahon Interior Design


Frances Bailey @francesfinds

“My flower philosophy is to select flowers and plants that help support the visual story the interior designer wants to tell. I have a pre-shoot call where I go over each space and we talk about the flower/plant story. Some designers are really into it and some like me to decide but first I need to understand what they want the room to say. I also try to use flowers that they haven’t used in prior shoots or things on their website portfolio to keep things interesting. I buy from the NYC Flower Market but try to use local, in season flowers whenever possible as well.”

Styled by Frances Bailey for Morgan Madison Design.


Who to Follow

Here are inspiring Instagram accounts for interior design, floral designers, and botanical accounts that will give you great ideas for your own floral styling:

Jenny O'Connor @jennyoconnorstudio

Anita Sarsidi anitasarsidi.com

Jimmie Henslee @hensleejimmie

Steve Cordony  @stevecordony

Adam Fortner @adamfortner

Melanie McKinley @melanie.mckinley.stylist

Colin King  @colinking

Flower Magazine @flowermagazine

Floret Flower @floretflower

Sarah Winward @sarah_winward

Frances Bailey  @francesfinds

French Country Cottage @frenchcountrycottage

Justina Blakeney @justinablakeney

Sophia Morena-Bunge @isaisafloral

Charlotte Moss @charlottemossco

Illuminated and Enlightened - An Immersive Interior Photography Workshop
Image of a living room interior with the overlapping words "Illuminated and Enlighted"

A Write-up on A recent Stephen Karlisch Lighting For Interiors Workshop

City Lifestyle Memphis – Originally published in River City Lifestyle
Article by Lindsey Tonkin
Photography by Stephen Karlisch

When our publisher Christian Owen dreamed of creating a beautiful monthly print magazine to celebrate the beauty and bounty of our River City, finding the perfect photographer was paramount to the success of her vision. Sarah Bell, whose work masterfully captures everything from portraits and landscapes to the ever-challenging realm of interiors, was the obvious choice for Photo Editor. But the mark of a true professional is that they never, ever stop learning. This month in our Home issue, it is fitting that we chronicle Sarah's recent journey to Dallas, where she attended an immersive and inspiring workshop hosted by celebrated photographer Stephen Karlisch and his wife Kristen, explicitly designed to explore the art of photographing interiors.

On a Google quest for interior lighting information, Sarah stumbled upon Stephen's website over a year ago. Architectural Digest, Veranda, Elle Decor and House Beautiful have featured Stephen's work, to name a few. Since COVID hit, he has dedicated significant time to coaching fellow industry professionals. Coach Stephen maintains that "the creative time in photography should be spent on location - making your images in camera, not on the computer."

Read the full article

Visit our Workshops page

For one on one coaching with Stephen please review our services here.
Follow Stephen’s workshop/coaching Insta account @karlisch_workshops
Questions or have interest in hosting or sponsoring a workshop? Please email us at hello@stephenkarlisch.com

Images from Stephens workshop in Dallas, TX including two room interiors, a picture of Stephen teaching, and a portrait of Stephen and Kristen Karlisch
New year new published featured shoots!

Excited to start 2023 with a national feature in the annual House Beautiful Small Spaces and a local feature in D Home! Congratulations and thank you to interior designers Tanner Morgan of Morgan Madison and Teddie Garrigan of Coco & Dash.


Magazine spread in House Beautiful featuring photos by Stephen Karlisch
Magazine spread in House Beautiful featuring photos by Stephen Karlisch
Magazine spread in House Beautiful featuring photos by Stephen Karlisch
Magazine spread in House Beautiful featuring photos by Stephen Karlisch

A couple of years ago I got a message from a young designer (Tanner Morgan) in Cleveland, wanting to discuss photographing a project he was working on. It was very early in the process for him, in fact none of the actual construction had even started at this point, but Tanner really wanted to make a connection with me and get me on board for this journey. I was a bit skeptical at first, not knowing anything about Tanner at that time and his online presence as a designer was limited, but he also was very young and excited to get going. His passion for this project quickly became evident and I was ready to go along on this ride. Through many calls, emails, facetimes and updates to the progress on this home, we brought in Frances Bailey, one of the world's top interior stylists, to soften the edges of this project and get it to a national editorial level. 

The three days we spent shooting this project was a highlight in my photography career. Being a part of the process from the beginning engaged my curiosity and brought out my best. We stayed out on this lake property in a charming guest house and enjoyed sunsets and sunrises together, bringing us all pretty close during that week. 

Tanner transformed this simple lake house into a showpiece, each room better than the last, and not one square inch left untouched. The details in every surface are remarkable, a testament to Tanner's own personal style, a character himself you will never forget. 

Writer: Kristen Flanagan
Photographer: Stephen Karlisch @stephen_karlisch_photo
Interior Designer: Morgan Madison Design @morganmadison__
Producer: Robert Rufino
Stylist and floral: Frances Bailey @francesfinds


Photo of living room interior by Stephen Karlisch in D Magazine
Photo of living room interior by Stephen Karlisch in D Magazine
Photo of living room interior by Stephen Karlisch in D Magazine
Photo of sitting room interior by Stephen Karlisch in D Magazine
Photo of bedroom interior by Stephen Karlisch in D Magazine
Photo of hallway interior by Stephen Karlisch in D Magazine

Teddie Garrigan, owner of a unique retail furniture/design shop in Dallas called Coco and Dash, reached out to me to photograph her apartment in Dallas recently. She lives in a high rise in Uptown, near the Katy Trail, that has been a favorite for many in the design world for years. They could do an HBO series about this place, seriously, full of character(s). 

Teddie and her daughter Courtney run the shop together and their interior design business, and I was thrilled to get the opportunity to document her home. From a life of travel and living in many foreign countries (she has a great story to tell!), she lives a collected life. Layers of color and texture rule her world, and I've rarely photographed a space that I've felt more at home in. Working with stylist Jenny O'Connor on this was the perfect mix. She was able to blend in some simple floral to accent the shots, but not overwhelm, and help move some items around to create perfect compositions from the cameras point of view. The apartment was glowing from so much natural light, being in a high rise with nothing around to block the sun, the rooms just come alive as the day moves on. It's always hard to pack up and leave a shoot like this one, so many more stories in there to be told, maybe I'll get a chance to get back in there someday soon.  

Writer: Kendall Morgan
Photographer: Stephen Karlisch @stephen_karlisch_photo
Interior Designer: Teddie Garrigan, Coco and Dash @cocoanddash
Stylist and floral: Jenny O'Connor @jennyoconnorstudio

Interior photography lighting workshop
 
 

Two-day, hands-on workshop with Stephen, learning everything there is to know about strobes for interiors

The number one question interior photographers ASK ME is HOW TO CONTROL lighting.

They want more control over their images, and to spend less time in Photoshop with awful color casts, windows, dark rooms, colorful rooms with impossible color control.  Mastering light is the first step in taking control of your style, and attracting the types of clients you deserve.

The creative time in photography should be spent on location making your images in camera, not on the computer. 

Interior Design X+III

Learn how to effectively use strobe lighting for interior photography

January 18 & 19, 2022, Dallas, Texas

By taking my workshop, you will learn to overcome common stumbling blocks quickly and confidently, allowing you to spend more time on the important images in your projects.

Click here for more information

 
Creative Focus: Shazalynn Cavin-Winfrey

The first time shooting and working with Shazalynn Cavin Winfrey was with a very personal assignment, her own home. She had updated this former parsonage by making it more functional without losing its connection to the past. We worked with the talented Frances Bailey (Stylist) and had a wonderful time during this two day shoot in Austin. The project landed as the cover story in the Sept/Oct 2022 issue of LUXE Austin + San Antonio. The backstory of this house is worth checking out from the article. Seeing how she has transformed this into a comfortable, sprawling home, with surprises around every corner, showcases her style and skill as a top designer. 

We’re excited to feature Shazalynn in this Creative Focus series. 

 

Shazalynn with her sweet Lulu. She lost Lulu summer of 2022 and this photo is so special to Shazalynn that Stephen captured from the interior shoot.

 

Her story…

Shazalynn Cavin-Winfrey, owner and lead designer of SCW Interiors, has had a lifelong passion for design that has taken her from growing up in the Southwest to settling in the Northeast. For more than 20 years she’s honed her craft, building on what she learned at the University of Texas, the Culinary Institute of America, and Parsons School of Design. From her experience running her own catering company, as a mother and wife, and as a highly recognized designer, she’s come to believe that a centered home is the key to a rewarding life.

“I was born in Roswell, New Mexico to teenage kids. My children believe that I was literally dropped off by the aliens and maybe they are right. My nickname is the mothership. My early influences include spending so much time with my grandparents while my parents were busy trying to become adults. I have an uncle who is four years older than me if that gives you some perspective. So my time spent in their houses and with my grandmother was so critical to the person I would grow into and particularly to design and my love of food and cooking. There was so much history she would impart with everything she did and brought into the home and I must have been a sponge.”

Shazalynn grew up in a family of creatives and lawyers mainly in the oil business. She was discouraged from becoming a designer because it might not be a feasible way to support herself, and her grandmother thought being a school teacher was much more practical. 

“After all, I would have summers and holidays and I probably would not work very long once I got married. This still makes me laugh. During my time at the culinary institute of America I would travel to the city and look at the different options for design schools because it was still where my heart was and so encourage your kids to follow their passion because my path was definitely not a straight one and I always wonder what might have been.”

“Behind the divine new look of a Texas home that belonged to a Bishop.”

Cover & feature story in Sept / Oct 2022 issue of Luxe Interiors + Design Austin + San Antonio

Photography by Stephen Karlisch. Styling by Frances Bailey

Interior Design Shazalynn Cavin Wifnrey, SCW Interior, LLC

Let’s see and hear a little more from Shazalynn

Things that I think make our work different is that being southern, I love a good story. Storytelling is an art form and I really love to impart my clients’ story into their homes. It sometimes takes some coaxing because not everyone feels that their past or their childhood is what they necessarily want to represent in their homes. But the truth is that imprinting starts so early and it informs our personal likes and dislikes. It would be boring if I just inserted myself into other people’s homes so I am really sensitive to where and who people come from and what shaped them I could tell you a million stories about these particular situations. I believe that designing your home should be a very self actualizing experience for the owner. Many people don’t spend much time thinking about what they like and don’t like so it is a great exercise and I am grateful people trust me to help them. Our homes are retreats that should feed our souls and nurture us to be strong in a fast changing external environment. It is one reason why I think kids rooms and bedrooms in particular are so important. So many people are only worried about the spaces other people can see and that is very telling when we begin the process.  

I am fairly certain my clients think I am sort of hippie with expensive taste. I don’t place much value in dressing a certain way which is probably not ideal. My job is physical so I dress accordingly. I have had someone ask if I was driving the old beat up suburban out front because he was shocked at an early meeting and another client who calls me the bohemian designer. I am not sure what this says about me but I value humility and I would much rather buy designer fabrics than designer cars.  

 

Portrait by Erin Cone

The portrait of my children with their motherless head was commissioned and is by Santa Fe artist Erin Cone.  I was so captured by her work in particular her hands.  She had not previously painted small children but was willing to give it a go.  At the sitting my son would not let go of my hand so I told her to just paint it like you see it but omit my head (crazy hair all day everyday). The outcome is for me iconic and Erin has enjoyed a prolific career which delights me to this day.

The kitchen….the heart of the home.

An homage to the Bishop who lived in the home for 40 years and would dismiss lent for one day each year in order to celebrate St. Patrick’s Day at the home with parishioners. I love to experiment with color and the custom green refrigerators were an opportunity to include this color. The interior of the coffee bar is a nod to our Alma Mater and love for the Longhorns. I cook all the time so the space is really about form, function and not worrying about it looking messy. I love to share a meal with people and this allows me to have everything I need within a few steps

 

What advice would you give yourself at 20?

HAVE MORE FUN, FEAR less, find what really makes you happy, and invest in your friendships. I was so worried about being self-supporting and making good grades and generally making everyone else happy that I forgot to stop and smell the roses. Life is a marathon not a sprint and I was definitely a sprinter. 

If you need inspiration for a design project, what do you do first?

My office knows that when I drive by myself I usually find the answers to most of the things I need to work through. Even if it is just to grab lunch I come back feeling more focused on the solutions.

 

Pattern Play

…one of my favorite things in life. I spent a lot of time playing board games growing up and putting together puzzles. Thinking about this now I realize I became hard wired to work through how things connect particularly in spaces. I always say visual memory is the only thing I have working up there.

The more casual nature of the home.

I personally believe cohesion exists when there is a plot twist. The more organic nature of the bedding against the linear lines in the space presents an opportunity to draw connections to the artwork and more casual nature of the home. I love structure but I am drawn the less serious side of things and this is the balance.

 

 

What would you say is key in selecting a photographer for your projects?

Someone who listens, is efficient and finds the humor in life. Oh and it is really nice if they don’t have 13,000,000 dietary restrictions when ordering lunch.

Which movie or TV set is your favorite from a design perspective? 

WILLY WONKA – FOREVER!

When the season premiere of “Showhouse Showdown” aired on HGTV featuring my project I received an email from a woman in California who had recorded the show to watch once her kids went to bed. She emailed me to tell me that I was her Willy Wonka. I have the email from her framed because it meant so much to me that she made that reference. True Story.

 

Coolio- This bathroom was a hot mess and once we started drawing it out on paper this is what worked. I grew up in a home at one point that had an atrium in the middle of the house. Granted it had 4 walls of glass with massive skylights but I always dream about that space. This bathing space creates the feeling of that for me. Plants line the walls, the water creates amazing acoustics within the glass and the skylights drench the space with the Texas sun which I have loved my entire life.

 

Favorite city to recharge?

SANTA FE – It feels like home. The climate is always perfect. The big blue sky, the smells, the food, ten thousand waves…. not much I don’t love about Santa Fe.  

 

This dining room shot makes me so happy. The light filtering in the mornings is so special. When the sun sets it does exactly what it should. It catches those crystals and cuts across segments of the space through the smaller windows on the front and side of the house. I always tell clients to consider when and how you use your dining room. Also consider how the color and pattern look in candle light and other low lighting. The terracotta is very grounding for me. I am from the desert so it is only natural that I feel right at home against this color.

 

BTS fun with Frances Bailey, Shazlynn and Stephen.

SCW Interiors has been published in:

LUXE
House Beautiful 
Veranda
Décor
Arts & Crafts Home
Traditional Home 
and many others

To learn and see more of Shazalynn Cavin Winfrey’s talents please visit  SCWInteriors.com and be sure to follow her Facebook and Instagram pages.

We would love to feature your creative talents from our industry on our award-winning blog. Shoot us an email at hello@stephenkarlisch.com to find out how.

Artists, Photographers and Interior Designers – How to Improve Your Search Results with Image Descriptions
 
 

By Gayle Mahoney

Remember the Flying Monkeys from The Wizard of Oz, and the way they scurried about in a slightly creepy way? Well, that’s how I envision “web crawlers” or website search engines, they are like creepy little robots that crawl around and scour the World Wide Web in order to find whatever is out there. 

The info the encounter goes back to Google and the other search engines, and is evaluated using very complex automated systems. These algorithms determine how important your website is to your audience, how authoritative your content is, and most importantly for your business, how high in the pecking order your page should be on search results pages. 

In broad strokes, search engines evaluate:

  • The structure of your website – how information is organized, including page hierarchy, if the right style tags (H1, H2, Paragraph etc.) are assigned to text, and if the content on the page is relevant to page names and titles

  • Text content – authoritative, useful content; clear, simple language; phrases people use to search the internet

  • Image file names, image descriptions and alt-text

  • Outside pages that link to your page

Photographers, artists and designers tend to have many portfolios, images and videos on their websites, but without proper labeling, those images have no value to search engines. Many designers are drawn to clean, minimalist design, and don’t want to clutter their pages with too much text. 

Most artists and designers upload hundreds or even thousands of images to their website, but never change the filenames of the images they upload, and fail to include image descriptions and/or alt-text. This makes their images essentially invisible to search engines! 


Three Steps To Maximize the Use of Images on Your Website to Improve Your Search Results

  1. Optimize your image file names by adding relevant information about the photo. Most digital cameras automatically generate a file name for your images, such as “img_2358.jpg”. An example of a better file name might be “Kipps Bay residential interior living room - coffee table detail.jpg” or “©Gayle-Mahoney-original-watercolor-on-paper-white-peonies.png.” Depending on your web platform, you may have to change the file names before uploading, or you may have the option to change the file name at upload.

  2. Add alt text to your images. “Alt text” or “alt tags” describe what’s in your photos to people who use web readers or other adaptive technology to visit your website. It’s an important part of making sure your website is ADA compliant and accessible to all. Alt tags should be somewhat brief and accurately describe what is in the image. You can use your primary keyword for your page, but you don’t want to stuff the alt text with too many keywords. A best practice is to start your alt text with “Image of…” or “Picture of…” and then simply describe what’s in the picture. Alt text is also a way to add searchable information to your image. I try to use some different words in my alt text and page descriptions to provide broader content.

  3. Add image descriptions to your photos. By providing descriptions for each image, you are adding valuable, searchable content to your website. Consider what details will be most interesting to your viewers to include in your image descriptions. On most platforms, you have the option to show or hide image descriptions, or have them show on hover, in case you want to keep your pages clean. Even if you opt to keep your image descriptions invisible to site viewers, they will still be visible to search engines so there is still value to adding them.

If you take the time to optimize the photos on your website, you are making your fabulous designs and artwork searchable by the web robots. Plus, it will give you an edge over your competitors, most of whom are probably not using crafted file names or image descriptions for their photos.

Pro Tips:

  1. Create a text document (Word, Pages, Google Doc, etc.) and keep it as a master list, that way you can cut and paste a lot of titles or phrases that you are likely to use often.

  2. Consider important keywords when you craft your file names, but the most important thing is to be accurate about what’s in the picture and use natural language to describe it. It isn’t helpful to copy and paste the same text in every title or description, but it can save you time if you create a list of titles and description items you use often so you can copy and paste then do a little tweaking.

  3. For your image description, go a little deeper - describe what is important or interesting to your audience: “Contemporary Sag Harbor beach home: This modern Mexican-inspired, family-friendly living room interior shows off the client’s vivid art collection offset by the clean lines and natural hues of custom furniture by Luteca.”

  4. Hiding image descriptions: If you want to keep your portfolios super clean visually and don’t want your image descriptions to display, they can be clicked on or off in Squarespace and some other web platforms. The search engines will see the text even if it is not displayed. But just keep in mind it might be helpful for your visitors to see your descriptions - the can be hidden except on image rollover (when the user puts the cursor over the image).

  5. If you work in Squarespace, you now have the option to import your image metadata when you upload images (Article: https://support.squarespace.com/hc/en-us/articles/205812798-Importing-image-metadata)

QUESTIONS? 

Inbox me at gayle@gaylemahoney.net or visit www.gaylemahoney.net

Gayle Mahoney is a branding and design specialist who works primarily with artists and creative entrepreneurs in luxury markets. She provides website design, maintenance and SEO for www.StephenKarlisch.com

Creative Focus: Tori Rubinson
 


Tori Rubinson contacted me a few years ago to take some new photos of her home in Ft. Worth, Texas.  From that early photoshoot we have been working together on several large projects in Texas, including her new home and also a Showhouse in Ft. Worth.  

The evolution of Tori as a designer and leading interior design firm in Texas and beyond has been a fun one to witness and I have been fortunate to document. Her style is timeless, she is loved by so many, and working alongside her is about as great as it gets from a photographer's perspective. I can only imagine how much growth she will have in the next few years, the word is out and her team is growing. 

Enjoy this quick little glimpse about Tori!

Her story…

Tori Rubinson is a Texas-based designer, passionate about classic interiors and homes built to last. She has a reputation for creating layered interiors that seamlessly blend old with new — and for creating spaces that are as comfortable as they are beautiful. 

A lifelong love of interiors — along with a natural eye — led her to start work for one of Fort Worth’s most high-end builders a decade ago. Tori learned the industry quickly, while simultaneously cultivating her own design point of view. Friends and family began to consult her on home projects, and after the requests started to pile up, Tori launched her own interior design business in 2013. 

 
 

Tori has been featured in Country French, Luxe Magazine, Southern Living, Southern Home Magazine, was recognized as a 2022 and 2021 D Home Best Designer and featured in the Wall Street Journal. She has won numerous design awards, most recently including two Regional Awards from the prestigious Luxe Red Awards.

September 2022 issue of Country French magazine.

Photography by Stephen Karlisch. Styling by Megan McKinley

Let’s see and hear a little more from Tori.…

If you need inspiration for a design project, what do you do first?

I have constantly inundated myself with visual imagery. I read design books (past and present), I love to travel and visit the most beautiful places, I take tons of pictures wherever I go, I scour Instagram and Pinterest for inspiration. Imagery of architectural elements, of fashion, of textiles and patterns, of designers I love, furniture and accessory companies, artists, etc. A room may begin with one element, like a piece of art, a fabric or a rug. And then it just builds upon that one element!


What would you say is key in selecting a photographer for your projects?

You need to love their work. Pay attention to the lighting of the images. The angles of the images also tell you if the photographer has an eye for how to capture interiors.

What's your favorite travel destination?

I absolutely love traveling throughout Europe. The architectural details of the past are what inspires me the most!  


What advice would you give yourself at 20? 

Trust your instincts and go for it! Stay true to yourself, always. I think that is what I have done and why I have been successful in building my design business..  

Tori Rubinson kitchen design

What's the number-one red flag you look for in potential clients? 

I really enjoy working with kind and level headed clients. If they show me they are unrealistic about budgets and timelines and are unwilling to receive guidance on these things, then it is definitely a red flag for me!

What modern design trend makes you cringe? 

The home style Modern Farmhouse White with Black Windows. CANNOT HANDLE IT! Quit tearing down masterpieces to build those cheap boring white boxes!!! Please!!!

Tori Rubinson interior design

Tori Rubinson Interiors is now offering Full Design-Build services. Architectural planning, landscape design, and complete interior design. Keeping everything in house allows for a very efficient process with spectacular results

Awards-

  • 2022 LUXE RED Award - Best Use of Color

  • DHome Best 2021 and 2022

  • FT Worth Home Design Awards 2019 & 2021

Published in

LUXE feature January 2022

Southern Home January/Feb. 2022

Southern Living April 2021


To learn and see more of Tori Rubinson Interior talents please visit Tori Rubinson Interiors website and be sure to follow her instagram.

We would love to feature your creative talents from our industry on our award-winning blog.

Shoot us an email at hello@stephenkarlisch.com to find out how.



 
September Press Roundup

We are enjoying a flurry of recent press coverage highlighting recent interior photography projects!

I always get a charge out of seeing my photographs featured in both print magazines an online articles, and I love interacting with talented designers and stylists. I am so honored to work with these amazing designers and publications!

A huge thank-you to Country French, Southern Home, Luxe Interiors+Design and Frederic!


Country French magazine – Fall/Winter 2022

Traditional Twist - A backdrop of playful colors and patterns gives a designer’s beloved French antiques a fresh new look

Writer: Paula M. Body
Photographer: Stephen Karlisch @stephen_karlisch_photo
Interior Designer: Tori Rubinson @torirubinsoninteriors
Stylist: Melanie McKinley

Tori Rubinson contacted me a few years ago to take some new photos of her home in Ft. Worth, Texas.  From that early photoshoot we have been working together on several large projects in Texas, including her new home and also a showhouse in Ft. Worth.  

The evolution of Tori as a designer and leading interior design firm in Texas and beyond has been a fun one to witness and I have been fortunate to document. Her style is timeless, she is loved by so many, and working alongside her is about as great as it gets from a photographer's perspective. I can only imagine how much growth she will have in the next few years, the word is out and her team is growing.  See the full feature from Country French and on Tori in a recent Creative Focus blog post.

To learn and see more of Tori Rubinson Interior talents please visit Tori Rubinson Interiors website and be sure to follow her instagram.

Stephen Karlisch's photographs from the September-October Issue of Southern Home Magazine

Southern Home September-October 2022 | Check out our REEL featuring the images.

Houston Heights – Architect George Tracy’s design for a new Houston home evokes the grand cathedrals of Europe. For designer Ben Johnston, the task was to make a home within the lofty spaces. 

Written by Lydia Somerville
Photography: Stephen Karlisch @stephen_karlisch_photo
Stylist: @jennyoconnorstudio
Floral Design: Haile Wossen
Interior Design: @benjaminjohnstondesign
Architect: @tracydesignstudio
Builder: @irajtaghicustomhomes
Landscape: @gregoryhenrylandscapeanddesign

I recently photographed this amazing home designed by Houston’s own Benjamin Johnston, currently featured in the September - October issue of Southern Home Magazine. Working on this shoot with Benjamin Johnson in Houston was a highlight of early 2021. Teaming up with my old friends Jenny O'Connor (Stylist) and Haile Wossen (Floral Design) made this shoot a success. Benjamin is turning Houston into his playground, knocking out more residential projects than anyone I know. And they are all on a scale fit for special client. The main living room really shows off what is possible when deciding to live in a home that is a statement piece on its own. The primary bath could fit 20 people comfortably at once, reminiscent of an old roman bath or communal spa. 

See more of Johnston’s work at Benjamin Johnston Design


Image of Luxe Interiors+Design photography by Stephen Karlisch

Luxe Interiors+Design – Austin + San Antonio, September 2022

Returning to your Roots – A designer’s renovated Austin abode honors her own history while nodding to its former owner.

Written by Kate Abney
Photography by @Stephen_Karlisch_photo
Interior Design by Shazlynn Cavin Winfrey @scw_interiors
Styling by @FrancesBailey

Shazalynn Cavin Winfrey updated this beautiful, historic home by making it more functional without losing its connection to the past. This was the first time shooting and working with Shazalynn and we started with a very personal assignment, her own home. Needless to say, no pressure here! Ha! Working with the talented Frances Bailey (Stylist) on this, we had a wonderful time during this two day shoot in Austin. The backstory of this house is worth checking out from the article. Seeing how she has transformed this into a comfortable, sprawling home, with surprises around every corner, showcases her style and skill as a top designer. 

Excited to feature this spread and interview we did on Shazlynn in our series, Creative Focus.

See more of Cavin Winfrey’s beautiful design work | SCW Interiors


Frederic Design Feature - August 2022 

Josh Pickering Creates a Verdant Aerie in Downtown Dallas – The designer drew on lush greens to harmonize a couple's mix of brand-new pieces, treasured heirlooms, and personal artworks.

Photography by Stephen Karlisch
Designed by Josh Pickering
Written by Kate Bolick
Produced by Tori Mellott

Joshua Pickering's style is in full effect in this Turtle Creek, Dallas, high rise condo. Situated in a classic building with rooms on a smaller scale, Joshua brings a sense of calm to each area, building on a theme repeated throughout the residence. 

See Pickering’s recent projects | Pickering House Interiors

Stephen Karlisch chosen IN top 27 interior photographers around the world.

FEATURED IN LOVE HAPPENS MAGAZINE AS ONE OF THE BEST INTERIOR PHOTOGRAPHERS: CAPTURING BEAUTIFUL INTERIORS AROUND THE WORLD

“The art of interior photography is not an easy one. The right light, the right angle, etc. Everything must be just so in order to successfully photograph an interior atmosphere with style. Working tirelessly to capture beautiful interiors by top interior designers from around the world, these 27 interior photographers are some of the best at their craft! So, read on and enjoy!”

Image of a woman standing on a interior grand staircase wearing a gown of red and white fabric that spills down the stairway

A model wearing fabric designed by interior designer Michelle Nussbaumer in one of her interiors is beautifully captured by ©Stephen Karlisch.

“Surely one of the best interior photographers, Stephen Karlisch is also a travel enthusiast and Deadshot aficionado. Over the course of his 15-year career, Stephen has been published in AD, Veranda, Elle Decor, and beyond. “Being able to translate the layers of design to a two-dimensional realm has always been an exciting challenge for me,” says Stephen. Further, as a former architecture student, he has a special eye for photographing interiors. Stephen is more than just a photographer for hire, he works closely with the top interior designers in Texas and throughout the US to help elevate their brand assets for coffee table books, editorial features, and visual archives.”

Read the full article

Why Interior Designers Should be Using Pinterest To Grow Their Brand
 
 

By Susie Longmire

If you're an interior designer, or an interior photographer, chances are you've got a portfolio full of beautiful images that show off your work in the best possible light. But what happens to those images after they've been used on your website or in a brochure? 

There's no reason for your stunning interior photography to go to waste! Pinterest is a great platform for repurposing your imagery, driving traffic to your website, and dramatically increasing your brand awareness. 

Pinterest is an invaluable tool for anyone who is looking for information or inspiration on any topic, including interior design and home inspiration. If you're not already using Pinterest to showcase your interior design work, you're missing out on a huge opportunity to reach a wide audience!

 

Stephen Karlisch Pinterest page

 

What many people don't realize is that Pinterest is actually a search engine platform. After Google and YouTube, it's the third-largest search engine. When used effectively, Pinterest can be a powerful tool for driving traffic and generating leads. For example, you can create pins that link to your website or blog, or you can create pins that link to your other social media accounts. You can also drive traffic to lead magnets to grow your email list. 

With its vast potential reach and its visual nature, Pinterest is perfect for showcasing your interior design portfolio. In addition, Pinterest is a great platform for sharing interior design or photography tips and tricks, which can help to build your reputation as an expert in your field. So if you're not already using Pinterest to promote your business, now is the time to start!

Unlike most social media platforms, which are built around quick hits of content that quickly disappear into the ether, Pinterest is designed for users to pin and save images that they find interesting or visually appealing. This has given rise to a platform that is rich in interior projects, home decor inspiration, and DIY projects. 

Because users are constantly adding new pins to their boards, the content on Pinterest has a very long shelf life. In fact, it's not uncommon for pins to continue to be popular years after they were first posted. This makes Pinterest an extremely valuable platform for design businesses and brands that are looking to reach a sustained and engaged audience. 

Here are some tips on how to grow your Pinterest account:

1.

Make sure you have high-quality, Pinterest-optimized images.

2.

Pin images regularly, and include keywords in the pin titles and descriptions.

3.

Use Pinterest analytics to track your progress and see what's working well.

4.

Use an approved Pinterest scheduler such as Tailwind to schedule out your pins and further your growth

through Tailwind Communities.

5.

Upload regular idea pins to increase your following and widen your reach.

(Hot tip: You can repurpose your Instagram reels as Idea Pins - they are the optimal size!)

Here are some graphic statistics of how we saw our Pinterest audience grow over the past 15+ months.

In early 2021 our Pinterest page was being seen about 10k times, 22 outbound clicks to our site, followed by 220 and in the low 200 engagements per month. Not very impressive, right? In a little over a year we have grown our following almost 4 times, our pins are being seen at an impressive 12 times more than before sometimes up to 250k, and outbound clicks to our site has grown 12 times the amount every month. Our website analytics are showing Pinterest traffic at 7 times the amount than from Instagram. Combined with our other content out there we are seeing our visits grow in the upper thousands each month. Are we getting clients directly from Pinterest? Indirectly, YES! Why? Because Pinterest is a major extension to building our brand through the SEO (Google analytics are HUGE!) to influence interior design around the world. How? Through imagery utilizing the tips mentioned above. Our clients are always credited which helps their SEO and some are now saying they are seeing massive exposure from our imagery more than any others. We know Pinterest is a major piece of the puzzle and these SEO efforts are paying off for us as well as our client. The high end brands are all over Pinterest for the same reason, and if you have product to sell then Pinterest is a must.

We hope this will inspire you to start using Pinterest to help build your brand exposure and showcase your work!

And please check out our Pinterest page.

 

 
Pinterest Stats for Stephen Karlisch 2/21-7/22

Pinterest Statistics for Stephen Karlisch Photography Pinterest page from when we started 2/21 to 7/22.

 

Using Pinterest will ensure your interior photography is working hard for you - even after it's been used in your portfolio or marketing materials. Consider this evergreen marketing for years to come!

Pinterest is a powerful tool that can help you attract new clients and grow your reach - so make the most of it! 

If you would like assistance with your Pinterest growth you can find Susie here.

Winner! Stephen Karlisch Blog Wins AMARA Award
 
 
 

Stephen Karlisch Blog – Best Use of Photography Blog

“Imagery can make or break a blog and this award is for the blog that goes further than the rest to exhibit the most outstanding original photography throughout the site. A talented photographer, the blogger’s imagery will be an inspiration to readers for both their interiors and their own photography projects. We asked that all nominees followed this criteria:

  • The majority of imagery on the blog must be the blogger’s own

  • The imagery should have a consistent and recognizable style throughout the blog”

Interior photography Amara award

The AMARA Interior Blog Awards celebrates and engages with the most authoritative and respected bloggers in the interior blogging industry. Believing that bloggers are an integral part of the interior design community, the AMARA Team has worked closely with many of these talented individuals over the years and strive to give back to this vibrant community through the awards.

A concept first introduced in 2013, the awards include a series of phases throughout a three month period from nominations & voting, to shortlisting, and the project culminates in an annual awards ceremony attended by the shortlisted bloggers, sponsors and judges.

Amara Judges - Thank you for selecting our interior design photography blog! And thank you Pols Potten for sponsoring our category.

AMARA Awards

 
Shop Architectural Photography Prints
Image of a print of The Beaux-Arts style Petit Palais hanging in a foyer

Fine art photography print of the Paris Beaux-Arts style Petit Palais designed by Charles Girault
Photo: © Stephen Karlisch
Designer: Laura Lee

Stephen Karlisch has been traveling the world for over 20 years on various assignments for interior designers, architects, and private commissions. Our Art Shop includes a variety of scenic landscape photographs he has taken during his travels in coastal areas in the United States, the Amalfi coast in Italy, Iceland, Mexico and beyond. We have options in color and black and white, and all our prints are available in multiple sizes.

Adding large scale photographs to a room provides a dramatic focal point and enhances the space by adding narrative and a sense of place. The image you choose for your wall decor is a reflection of your personality, your design style, interests and aspirations.

Photo of black and white photography print depicting topiary, hung in a living room designed by Avrea Wagner

Fine art photography print Brigade of Topiary - Hotel les Invalides
Photo: ©Stephen Karlisch
Designer: Avrea Wagner

Stephen’s eye for color and detail is evident in his photographs of classic architectural details such as a mansard roof, a Corinthian column, or a Paris balcony. He captures the dramatic play of light and shadow on landmark buildings like the Eiffel Tower, the Pantheon or the Rodin Museum. As an interior design element, his photographic prints underscore design themes and immediately elevate the mood in a room.

“Seeking out the sometimes overlooked architectural details and design elements in relatively famous buildings is a bit of a game to me. I appreciate the craftsmanship that is typically passed by, but tells a story from a place in history we should know when looking at that architectural piece. When I get the images in front of me, blown up with vivid detail, even more secrets are revealed that even I did not notice when making the photographs.”

Picture of photographer Stephen Karlisch standing beside a large photographic print

Stephen with a large format print of Bird on Arches - Pantheon, Rome
©Stephen Karlisch

We have nearly 70 images to choose from in our Art Shop and are currently updating with more. All prints are fine art archival quality with one inch border signed by Stephen Karlisch. We also have a few images that are limited editions. There is complimentary shipping on unframed prints within the USA. Our prints are sold unframed, but we do provide custom framing to those in the architecture/interior design trade. Please email hello@stephenkarlisch.com for information on our Designer/Trade pricing, custom sizes, becoming an affiliate or other questions.

Thoughts about the future of Veranda from Steele Marcoux on BOH
 

I just finished listening to the latest Business of Home Podcast featuring Steele Marcoux of Veranda magazine, discussing their new issue and commitment to print publishing. It’s an exciting time for fans of Veranda, and fans of printed magazines (not to knock the digital realm, but seriously, aren’t we all a bit tired of scrolling through images on our phones?). Veranda is not just changing the physical size of the magazine, but also doubling the page count, which is going to make this next issue feel more like a Sept issue from years past of one of the major fashion magazines.

All of this means more content, better laid out content, and just overall prettier and more engaging content. This is huge for anyone in our industry, from designers to craftsmen to photographers and stylists.  I feel this will be a defining moment in print, we will all remember the day we laid our hands and eyes on this issue.  

For me personally, I am really happy to hear that one of my favorite magazines is doubling down on print. Steele discusses the push for Veranda to assign and direct (what every magazine used to do…) their shoots for total editorial control. This establishes a narrative and trend base that will be followed for years to come. Whoever is a part of this creative re-birth will become our new guides directing our own shoots and content creation moving forward. Mood boards flooded with thick glossy pages from Veranda, shining brighter than anything else. To be included in any Veranda issue is a major feather in your cap, but now this may become someone’s defining moment in design. 

Cheers to Steele and everyone who fought for this in the halls of Hearst and cocktail parties/dinners/trade shows. Thank you for pushing this through, I cannot wait to get my hands wrapped around it all!

Steele Marcoux courtesy of Veranda

 
Creating the Hero Shot
 

There is a lot of effort that goes into getting that perfect shot – the one with the WOW factor that really showcases your designs in the best way. Some people think those shots are kismet or that they just happen, but I can tell you that the level of energy that it takes to get even just one hero shot is enormous. 

Designer: Emily SummersPhotographer: Stephen Karlisch

Designer: Emily Summers

Photographer: Stephen Karlisch

But all that effort is so worth it. A shot like that can change your career. It can get your project published in the magazine you’ve always dreamed about. It can get you into a top-shelf design book. It can uplevel you to the client work you’ve always wanted. It can change everything. 

So what goes into creating a hero shot? Let’s take a look.

Designer: Chad DorseyStylist: Jenny O’Connor         Floral: Haile WossonPhotographer: Stephen Karlisch

Designer: Chad Dorsey

Stylist: Jenny O’Connor Floral: Haile Wosson

Photographer: Stephen Karlisch

Hire a Stylist

Yes, you are a fabulous designer and your project is probably amazing. But there is a very big difference between what your eye takes in when you are in a room and how that room translates onto a screen or a printed page. A great stylist can see things with a fresh eye and help you make the most of how your room looks digitally. He or she can also offer suggestions for styling for a specific publication you may be targeting. A good stylist will still stay within your aesthetic boundaries, but also knows how to take it up a notch. 

Designer: Michelle NussbaumerPhotographer: Stephen Karlisch

Designer: Michelle Nussbaumer

Photographer: Stephen Karlisch

Be Honest

You know that not every single room in your project is spectacular. That’s really rare and it has nothing to do with your talent. Often there are just some rooms that your client may not have wanted to invest in. Or maybe the budget only allowed for an incredible 2-3 rooms and 4 or so other rooms that are good, but not spectacular. Be very honest with yourself about which rooms are so well-designed that they will make a big impact once they’re photographed. Shooting every single room like it’s a hero shot isn’t often worth the time we’ll put into it. 

Designer: Lucas EilersPhotographer: Stephen Karlisch

Designer: Lucas Eilers

Photographer: Stephen Karlisch

Invest in Experience

There are a lot of very good photographers out there. But just because they know their way around a camera doesn’t mean they know how to properly light and shoot your project. So invest in a photographer who really understands how to get the best interior photos. Go through their portfolio to see who they’ve worked with and what their photos look like. Have they been published in top magazines and in design books? Do their photos showcase an understanding of light and space and style? Invest in a photographer who can give you those incredible shots that you’re looking for.

Patience Is a Virtue

Understand that those hero shots take time. Sometimes a lot of time. We could spend a whole day on 5 shots – but each one of those shots is going to be incredible. Remember that getting a great photo isn’t just a click of the camera. We move lighting and furniture,  we’ll work with the styling, we’ll tweak, we’ll study the shot, and we’ll tweak again. It takes time. I’m a fast photographer, so on a normal day, I can do about 30 minutes per shot, or maybe 15+ shots per day. But remember that I said “shots,” not rooms. So if we do several angles of the same room, that means we might do 4-6 rooms in a day. And not all of those shots will be hero shots. Understand that if you ask the photographer to move faster, then you might get good shots, but maybe not great shots. Taking the time during the photo session means that you’ll have more photos to work with later.

Designer: Celerie KemblePhotographer: Stephen Karlisch

Designer: Celerie Kemble

Photographer: Stephen Karlisch

Make a List

And to be as efficient as possible, once you’ve decided which rooms are the most important, start creating an in-depth shot list. Do you need detail shots? How many? Which angles? What rooms can go to the bottom of the list if we run out of time? Even think about how we’ll move through the house – a quick path that doesn’t move us up and down stairs or across a house will save you a lot of time. You may want to try to do some styling ahead of time so we’ll be able to move quickly once we’re shooting, and always consider the sun (utilize as much natural beautiful light as possible).

Use these tips to help you and your photographer snap those perfect hero shots. They will definitely help get your work noticed by editors and your target clients.

Have you planned out your next shoot for your marketing this year? We want to hear from you.

 
2020 Year in Review (Press!)
 

No matter what, 2020 will be a year to remember. It reminds me of that quote about “the best of times and the worst of times.” Despite the pandemic and shutdowns, it was still a good year for the interiors business. I am so grateful to so many talented clients and was honored to have my photographs showcased on many shelter magazine covers and in several books. The years highlight was being selected to be the official photographer for the first Kips Bay Showhouse in Dallas

At the end of one year and the beginning of another, I think it’s important to look back at pivotal moments in the past 12 months and to celebrate successes. It gives me the motivation to push myself even more creatively and to set challenging goals for the new year. So here’s a look at the year in review for my studio:

PUBLISHED BOOKS

I was so excited to be a part of the Lucas Eilers book Expressive Interiors, published by Rizzoli. In 2019 going into 2020 I traveled with the designing duo of Sandy Lucas and Sarah Eilers to Charleston, Park City, Galveston plus the hill country, and their hometown of Houston to shoot projects specifically for this book. Because of my work with them and other designers, I am always now encouraging all designers I work with to understand how valuable and important it is to always think about how any shoot would look in a book format somewhere down the line.  

I have loved working with iconic designer Jan Showers over the past 20 years, so I was honored to be able to shoot for her again for her newest book Glamorous Living, published by Abrams in the fall. We worked with Jan a few years ago on her book Glamorous Rooms and a few months ago at the Kips Bay Showhouse in Dallas. She’s an incredible and gracious designer and we’re lucky to be able to collaborate with her.


As if that wasn’t enough book love, I also had a photograph featured from the designer Robert Passal shoot in the gorgeous new book de Gournay: Hand-Painted Interiors. It’s a gorgeous celebration of the company’s historic and modern collections of wallpaper, fabric, and porcelain. 

COVERS + EDITORIAL

We have a great track record in the studio of getting our work published. And this year was no exception, but what was incredible for us was the number of covers our work garnered. Celerie Kemble of Kemble Interiors began the year with making the cover and a feature in NY Cottages and Gardens from our NY shoot Park Avenue residential shoot. Our photo of a kitchen designed by Jean Liu Design was on the cover of House Beautiful.

A living room we shot for Emily Summers made the cover of Modern Luxury Interiors. A Hill Country home by Deb Baxter of Baxter Design Group also made the cover of Luxe Austin + San Antonio. And a fantastic set table in a dining room by Cullman & Kravis was featured on the cover of Southern Home

In a time of Covid and economic ups-and-downs, it can be tempting to drop your marketing or decide not to earmark money for professional photo shoots. But I can tell you that would be a big mistake. Shooting your projects is a must for your portfolio and your image marketing. And the local and national exposure is critical for your business. Our photography for leading designers has definitely helped them increase their brand awareness and their businesses in a crazy year.

We’ve had photographs published in almost too many publications in 2020 to name, but here are a few:

And so many more including an abundance of on-line media. It was a great year for publishing in our studio. We can help you with your image marketing and publishing goals in 2021 – just contact us by clicking here.


PROJECTS + APPEARANCES

This was a year like no other when it came to large-scale photo shoots and speaking engagements – we had to do things a little differently. I shot catalogs and campaigns for both Sutherland and Perennials this year. And with Perennials we had to rethink our process since it was the Summer of Covid. You can see the entire three issues and read how we pulled it off by clicking here

I love public speaking, especially when I can talk to interior designers. This year we went virtual, including a keynote at the Decorative Center in Houston with Lucas Eilers to talk about their book a couple of weeks ago. I had a great time talking with designer Traci Zeller about tips to take your photography to the next level – it was a keynote for the High Point Market. Also for High Point Market in the fall, I shared a virtual stage with Chad Dorsey to talk about getting the most out of your photography budget. 

Podcasts have also become more important than ever for our studio. It’s another great way to talk photography and get the word out about how important image marketing is. I’ve loved talking to great experts in several field, like Kaleigh Wiese and Jane Dagmi. We’re hoping to move to more live interviews and appearances in 2021, but I think we’ll still have a few digital months to go before that happens.


AND NOW TO 2021

So what’s next? The new year starts with a full calendar of shoots of completed projects around Texas and Oklahoma. Due to Covid, shoots have been juggling around for months and we are now making up past ones and newly scheduled ones. We expect the next six months to be full and continue with caution. Hoping travel starts back up by second part of the year to work with clients again around the country. Please visit our blog post on tips about photographing your projects during a pandemic. We already have a few fun things lined up for the new year, including a BIG project we’ve been keeping under wraps. We’re not quite ready to reveal it yet, but look for an announcement early 2021!


If you’re ready to book with us for a 2021 shoot, be sure to contact us as soon as you can. We’re ready to help you reach your image marketing goals and intentions for the new year!

 

 
Tips for Photographing Your Projects During a Pandemic
 

Interior designers across the country are incredibly busy – even during a pandemic. With everyone working, playing, vacationing, and learning at home, people are laser-focused on renovating and improving their houses. So now you have all of these amazing projects completed and you want to photograph them. But can you do that in a pandemic? With the right planning, you definitely can. It just takes a little ingenuity. 

I’ve shot many projects safely since the pandemic first hit, including a huge shoot for the Kips Bay Showhouse in Dallas and a Perennials campaign shoot.

StephenKarlisch.jpg

Here are my tips for getting the photos you need while still staying safe and sane.  

Make a Plan

The most important thing you can do for an effective photo shoot is preplanning. That’s true during non-pandemic times, but it’s especially important today. Do a walkthrough on installation day with your photographer, even if you have to do it on Facetime or Zoom. That initial walkthrough will help you identify the best angles and shots, and where you may need more styling. Create an in-depth shot list that efficiently moves the team around the home. And give up on any angles or shots that just don’t work. This type of photo shoot is about getting the best photos you can in a short amount of time - in and out. Know what the hero shots are, and know what can be dropped from the list.

Family Out

It is never a good idea to have a family in the home during a photo shoot. But it’s a really bad idea to expose your photographer, team, and clients to each other in a pandemic. The question is: How to get them out when they don’t really have anywhere they can safely go. This is where you’ll have to be creative and possibly spend a little money. First, if your clients have a second home or vacation home, see if you can schedule the shoot when they’re away. If they don’t, you could always rent an AirBNB for them for the day – preferably in a fun place that will entertain them and the kids. You could also rent a movie theater for the day. Lots of theaters are renting themselves out at $99 to make some money during shutdowns. That’s a small price to pay to get your clients out of the way. Be inventive and think of ways to please your clients and clear the home for the shoot.

Keep It Clean 

One way to make your clients and team members feel more comfortable with a photo shoot is to spell out cleaning procedures for before and after the team is in the home. Hiring a cleaning crew that will sanitize surfaces and floors is smart and will show your clients that their safety is top of mind for you. Masks for all crew are a given, but they should also wear gloves in the home and should remove their shoes outside the door before they enter. And there should be a lot of hand sanitizer available. The key is to be sure you communicate all of that to your client when you’re scheduling the shoot. You want them to see that you’re committed to making this a safe event for all, especially the family that lives in the home.

Smaller Team

You and the photographer should work with the smallest team possible. Fewer people mean less exposure. And some states are moving to very strict rules on how many people can be in a group at one time. Understand that each person at the shoot (including YOU) may have to double up on their duties, but that’s a small price to pay to keep everyone safe. If you can keep the group to a stylist, a photographer, an assistant and you, that would be the best-case scenario for all involved. Each person should also bring in their own snacks and drinks for the day. No using plates, cups, or other items in the home. Period.

Moving Along

On the day of the photo shoot, be prepared to have windows and doors open to move the air around. Fresh air has been shown to reduce exposure risks, so if it’s cool outside you may have to crank the heat and layer your clothing. Also use freestanding and ceiling fans to move that air. And be aware of distance as much as possible. We provide our clients with their own personal iPad to review the images so there is no need to share my computer. You can come into the room to adjust something, but then move at least 8 feet away from anyone else while the photographer is shooting.  


If you’re still concerned, you could also ask for all team members to have a COVID test before the shoot – but that’s up to you. Following the tips above will help you be as safe as you can be during a pandemic, while still getting the photos you need to market your business. I’m definitely aware of how important both of those goals are and I’ve had a lot of experience at shooting during a pandemic. Give my team a call if you want to work with us in the coming months to safely get the best photos of your projects.

 
Photographing Kips Bay
 

There are so many elements that have to come together for a successful interiors photo shoot – great design, the right light, a detailed shot list, and more. And that’s just for one project with one interior designer. When I was asked to shoot the first-ever Kips Bay Showhouse to launch in Dallas, it was a marathon event with 27 designers, 3 days of intense shooting, and a lot of directors. And all in one huge French Provincial mansion. Here’s a look at how it went:

Size Matters

I was appointed as the official house photographer by the organizer of the home, the Kips Bay Boys & Girls Club. It’s an honor to be a part of this group’s iconic showhome program. For almost 50 years, Kips Bay has used a designer showhouse to raise money for after school and enrichment programs for kids in New York City. In the last few years, they expanded their showhomes to include Palm Beach, and this year moved into Dallas for their third location. Here in Dallas, the proceeds of the showhome also benefited local nonprofits Dwell with Dignity and the Crystal Charity Ball.

Doniphan Moore Interiors for Kips Bay Dallas Showhome

Doniphan Moore Interiors for Kips Bay Dallas Showhome

Kitchen Chad Dorsey Design for Kips Bay Dallas Showhome

Kitchen Chad Dorsey Design for Kips Bay Dallas Showhome

So how is shooting for a showhome different from photographing a home for an interiors project? First of all, the sheer size was daunting at almost 12,000 square feet. And then there’s the fact that I was shooting for many directors, other than the organizer or designers. In a showhome, you’re also shooting for the media partner, which in this case was Veranda magazine. And you have a lot of suppliers, sponsors, and vendors who have donated to the home and need photos of their products and work. 

Entry way by Rottet Studio for Kips Bay Showhome

Entry way by Rottet Studio for Kips Bay Showhome

Rather than worrying about what a single designer wants or needs, there are a lot of people involved with what photos and angles are needed. For the most part, that meant bigger, more overall views of each space and fewer detail shots. That way, more product can be included and more companies can use each shot for promotion of their participation in the showhouse.


Long Days, Short Deadlines

We worked in the home for three days, from about 8am to 7pm, so they were long days. Luckily, we were usually alone in the home, both because of Covid and to allow us to work quickly and get the shots we needed without anyone in the way. 

The timeline for delivering the photography was also very tight – and not at all the way photographers normally work. For our interiors projects, I take my time to ensure that the photos are perfect, including retouching. For Kips Bay, I worked with one assistant and one digital tech who was doing general basic retouching as I was shooting. We kept it as tight and efficient as possible because the turnaround time was so quick. We shot about 10 rooms a day with 3-5 shots each, and delivered the finished photos at the end of the 3 days. That is definitely not how a normal interiors shoot goes.

Living room by Mark D Sikes for Kips Bay Showhome

Living room by Mark D Sikes for Kips Bay Showhome

We did a walkthrough ahead of our shooting schedule, to be sure we would photograph rooms with natural light at the right time, and to plot an efficient route that had a good flow.

We also wanted to do justice to every space and every designer and that can be grueling. In a normal interiors project, there are killer moments that you’re excited to shoot, and then there are secondary spaces that aren’t as strong, or that you might skip through. 

But in a showhome, every room has a hero moment and every designer deserves equal representation as far as my skill, time, and attention. Everyone should get the same amount of creative effort – and that is exhausting. There’s no room where you can take less time or give less of yourself as a creative.

Creative Challenges

One of the challenges in this huge project was the odd architecture. There were a lot of strange little transitional spaces and interesting angles. The flow was off from an architectural standpoint, and upstairs the room were kind of hidden and tight. That made it more difficult to shoot.

But I have to say that I was blown away by the inventiveness of the designers who were part of the showhome. If you look at the before photos of the house and see the amount of creativity that is displayed in the finished photos, it was an incredible transformation. I have a newfound appreciation for designers and what they can do to a space. It was beyond what I expected.

The morning lounge by Marcus Mohon Interiors for Kips Bay Showhome

The morning lounge by Marcus Mohon Interiors for Kips Bay Showhome

It was interesting that I didn’t even meet a few of the designers. I did know about half of them since they were past clients. But the organizers tried to keep the home clear while I was shooting. 

I was lucky enough to be hired to reshoot spaces for the designers themselves. That meant I was in the house even longer, but it also gave those designers the shots they needed and wanted, particularly those important detail shots.

A lady’s study by Jan Showers for Kips Bay Dallas.

A lady’s study by Jan Showers for Kips Bay Dallas.

La Matadora by Tracy Hardenburg Designs for Kips Bay Showhouse.

La Matadora by Tracy Hardenburg Designs for Kips Bay Showhouse.

Lessons Learned

If you’re a designer who wants to make the most impact and get the best photography from a showhome experience, there are a few things to keep in mind from my perspective. 

  • Some rooms that you’re assigned can be overwhelmed with product. Yes, you may have sponsors you have to take care of, but be careful how much you plan to use in a space. There can be too much going on in the finished photography, which won’t do you any favors.

  • Hire your own photographer. Remember that, although most organizers will allow you to use their shots, they are going to be wider room shots that showcase as much of the sponsors as possible. They may not be the shots you want and they definitely won’t include a lot of angles or detail shots. Get photos that you can use for your own portfolio and that highlight your work in the best light.

  • If you’re ever given the chance to select the space you want to design, always think about natural light. That makes for stunning photos, so if you get a space with great natural light, it’s a huge win for you.

  • Lighting is key to great photos. If you get a room that doesn’t have any natural light – and about half the rooms in the Kips Bay project did not – be sure you use good lighting as part of your design. You want nice soft lights that will enhance the mood of the room, and lighting that’s dimmable and controllable.

  • Florals are so important for photography, but they can also be expensive. Real, fresh flowers add life to a room – they really do make a difference. Choose flowers that last a long time, it will cost you less than having to replace them over and over. Since most showhomes are open for three to four weeks, having to switch them out can really add up. Avoid fussy arrangements though because they can look messy on camera.

As you can see from the photos, Kips Bay was an incredible project with stunning designs that I was proud to shoot. To see the full showhouse, see the January issue of Veranda.


Thank you Designers Today for featuring Stephen in the October issue sharing his experience of documenting the Dallas Kips Bay Showhouse. To see the FULL interview please click here.

 
Expressive Interiors by Lucas Eilers
 
Expressive Interiors book cover

Expressive Interiors book cover

I am so excited to announce the release of Expressive Interiors by Lucas Eilers! This Houston based design firm duo of Sandy Lucas and Sarah Eilers has been a leading force in the design narrative in Texas and beyond for a long time, and they have finally put that work out for the world to enjoy.  Over the past two years I've been shooting several projects for them specifically for this book, which was an education for me personally on working directly with a publisher, Rizzoli, and book designer and editor. The experience will forever shape how I approach all projects for designers in the future, seeing how valuable and important it is to always think about how any shoot would look in a book format somewhere down the line.  

Spending time with this amazing group on trips to Charleston, Park City, Galveston and Houston, will always be one of the highlights of my career shooting Interiors.  I learned so much about the process, from it just being an idea in their heads discussed over a lunch meeting in Dallas a long, long time ago, to seeing the first spreads come back from Sandy Friedus and Doug Turschen at Rizzoli. From making corrections, edits and revisions until we almost couldn't look at it anymore, lol, and then seeing it pop up for sale on Amazon (yes!), it's been a fantastic ride.  

Here are a few highlights from the book, it's a proud moment for me, and to know how much it means to Sarah and Sandy and their entire team at Lucas Eilers.  Congratulations to you both and thank you all for inviting me in to be a part of this project, I am ready for book number 2!  Enjoy the Q&A with Sarah and Sandy below.


Q&A with Sarah Eilers and Sandy Lucas

What advice would you give yourself at 20? 
Sarah: I would tell myself to pay attention to your applied art (all of the principles and elements of design) and hang in there! The hard work and late nights will be worth it. I knew at 18 what I wanted to do with my life and I remain very thankful that I have the opportunity to do what I love every day. 

Sandy: I enjoyed school a lot but, at the time, I didn’t realize design would become such a passion for me and that it would grow to become such an integral part of my life. Looking back, I would advise myself to take the courses more seriously. Luckily, when I started teaching, I re-learned everything after having some practical knowledge under my belt, and it all worked out in the end! 


Advice on how you overcome fears that hold creatives back from going for it? 
Sarah: One of my mentors taught me that it’s essential to show your clients that you can design. What you come up with may be unexpected or too daring, but you have to put yourself out there. I now teach that same lesson to anyone who works with me. Sometimes, we all get a little too comfortable in the work we’re doing and our job is to continue pushing ourselves to take creative risks; we must never settle and we cannot be afraid of design. 

Sandy: Have confidence in yourself. Rely on your experience and your knowledge, knowing that all good designers doubt themselves from time to time. That’s what makes you the very best at what you do. Remember that you’re the professional which can be difficult when you’re working with close friends or family; they may not see you for the expert that you are. But once you’ve thoughtfully considered all of the options and applied all of your experience, don’t be afraid to own it.

• If you need inspiration for a design project, what do you do first? 
Sarah:
I usually contemplate the style and characteristics of the region I’m designing in and then sit down with a stack of magazines and trusted design books. I find that having an appreciation for the environment around the home is often just as important as appreciating what’s within. I surround myself with inspiration and then have fun making it all my own. 

Sandy: I rely heavily on my books and magazines, and we often joke that we’re “rippers” -  I have magazine photos from 40 years ago that are neatly filed away by category. Above all, I’m inspired by my clients. I get excited listening to their dreams and hearing the memories they plan to make in their homes. When you’re lucky enough to walk the site together before the home is built, you can really get a feel for the landscape and the architecture. 

Sandy and Sarah: We also have an extensive questionnaire that’s incredibly helpful when you don’t know someone as well, and we always start a private Pinterest board where we compile inspiration images with our clients. 

What would you say is key in selecting a photographer for your projects? 

Sandy and Sarah: Doug Turshen at Rizzoli encouraged us to meet with Stephen Karlisch and we are so grateful that he did! When you’re on the hunt for a photographer, it’s important to find someone who gets you and Stephen got us immediately. You should also look for a photographer who is not only technically talented but also flexible and creative. Finding someone you click with (pun intended) makes a huge difference because you’re partnering up to document your life’s work and you’ll be spending a great deal of time together.  

Don’t limit yourself to local photographers. Do an exhaustive search to make sure you find someone that gets you and understands your design aesthetic. Doug knew Stephen would have the talent and skill needed to help weave our personality into the images and Stephen ended up doing this so well that Rizzoli took images that were originally supposed to be a one or two-image spread and built an entire chapter around them!

At the end of the day, if you’re on shoot and nobody is engaged or excited to be there, the images always reflect that. Building an enthusiastic team is essential and a good interiors photographer like Stephen are not only capable of capturing the energy in your design but they are also excited to help tell the room’s story. 


Order your copy of Expressive Interiors here.

If you are interested in learning more about the process of publishing and are a member of Design Trust, please look for the Virtual Panel with Lucas Eilers, Stephen and Sandy from Rizzoli on October 30, 2020. Stephen looks forward to speaking at the Houston Design Center in December with Lucas Eilers. More information to come soon.

Thinking of getting started on your book journey? Lets talk!